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ENDLESS SUMMER
ETERNAL
HAWAIIAN

UPCYCLED FROM DEAD-STOCK FABRIC

Hawaiian Shirt_Face.jpg

Dead-stock fabrics are rolls of unused textiles that failed to make the final production run. This usually happens when a brand discontinues a certain style or over-estimates the quantity of fabric it needs to complete an order.

 

Even though it’s perfectly usable, dead-stock fabric is written off as an acceptable loss. Which means it can gather dust on factory shelves or be disposed of in landfills.

 

In 2ECOND LIFE L A B, we turn these dead-stock fabric into new, comfy shirt where you can wear it anytime, everywhere.

L A B

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